MarTech Implementation Senior Architect (Adobe Analytics)

TL;DR

MarTech Implementation Senior Architect (Adobe Analytics): Leading the implementation and configuration of digital analytics systems across web and mobile platforms with an accent on data collection strategy, tag management, and cross-platform data architecture. Focus on ensuring data integrity, optimizing user experiences for global hospitality brands, and driving data-driven decision-making across the digital ecosystem.

Location: Must be based in the United States (Remote or Las Vegas). Travel for quarterly planning sessions is expected.

Company

hirify.global is the largest casino-entertainment company in the U.S., operating iconic global brands through a commitment to service, operational excellence, and technological leadership.

What you will do

• Lead the implementation and configuration of Adobe Analytics and Adobe Target across web and mobile applications.
• Collaborate with product, marketing, and development teams to translate business goals into actionable tracking requirements.
• Design and implement custom tags, variables, and events using Adobe Tags and Adobe Experience Platform.
• Develop and maintain a robust data architecture to ensure consistency across headless codebases.
• Troubleshoot and resolve data collection or reporting issues across all digital touchpoints.
• Lead strategies for data adoption within internal database teams and CDP integrations.

Requirements

• Minimum 7 years of experience in digital marketing, ecommerce, or data-centered roles.
• Proven track record of developing and implementing digital analytics solutions.
• Strong ability to gather requirements and work effectively with product teams.
• Excellent communication skills for translating complex analytics concepts to non-technical stakeholders.
• Must be based in the United States with the ability to travel for quarterly planning.
• Bachelor’s degree or comparable work history.

Nice to have

• Master’s degree.
• Knowledge of the gaming, entertainment, and hospitality industries.

Culture & Benefits

• Commitment to the People Planet Play corporate social responsibility framework.
• Focus on a service-oriented culture built on respect, teamwork, and personalized attention.
• Opportunity to work on iconic global digital products experienced by millions.
• Collaborative environment with cross-functional teams.