Revenue Marketing & Growth Lead (Cybersecurity)

TL;DR

Revenue Marketing & Growth Lead (Cybersecurity): Driving pipeline growth and revenue through modern growth marketing strategies with an accent on buyer psychology, dark funnels, and creative experimentation. Focus on building scalable nurture programs, optimizing conversion funnels, and implementing AI-driven marketing workflows to capture modern B2B audiences.

Location: Boston, MA

Company

hirify.global is a cybersecurity company redefining B2B marketing and growth by avoiding traditional enterprise tropes in favor of modern, psychological-driven strategies.

What you will do

• Build and execute campaigns specifically designed to generate a high-quality pipeline.
• Own and manage the entirety of nurture and lifecycle marketing programs.
• Collaborate with content and product marketing to transform ideas into engaging campaigns.
• Analyze conversion, attribution, and buyer behavior to optimize funnel performance.
• Continuously experiment with messaging, formats, channels, and landing pages.
• Implement AI workflows to automate insights and accelerate marketing execution.

Requirements

• 4–7 years of experience in growth, lifecycle, performance, or demand generation.
• Hands-on expertise with modern automation, analytics, experimentation, and attribution tools.
• Strong analytical instincts combined with high-level operational execution.
• Deep understanding of buyer psychology, storytelling, and systems thinking.
• Must be based in Boston, MA.

Nice to have

• Experience in B2C or consumer growth marketing.
• Background working with creator-led brands or storytelling-focused startups.
• Prior experience in the cybersecurity industry.

Culture & Benefits

• Creative and non-traditional approach to B2B marketing.
• Culture centered on constant experimentation and intellectual curiosity.
• Opportunity to shape the visual and strategic identity of modern cybersecurity marketing.