User Acquisition Manager (Google, Wellness)

TL;DR

User Acquisition Manager (Google Ads/Wellness): Scaling Google as a primary growth channel for a wellness ecosystem with an accent on Demand Gen, creative-led testing, and performance analytics. Focus on optimizing web subscription funnels, implementing AI-driven automation workflows, and scaling monthly budgets to $1M+.

Location: Remote (Warsaw, Poland)

Company

Leaply (backed by hirify.global) is a fast-growing wellness ecosystem on a mission to make healthy living effortless for millions of people.

What you will do

• Scale Google Ads to become a core growth engine rivaling Meta in performance.
• Lead high-volume, structured creative testing and collaborate with the creative team to optimize assets.
• Monitor KPIs via Google Ads, Tableau, and Amplitude to turn data into actionable growth steps.
• Design and implement automation workflows using scripts, autorules, and n8n to increase efficiency.
• Track industry trends and competitor strategies to identify new campaign types and targeting approaches.

Requirements

• 2+ years of hands-on Google Ads experience with a track record of scaling monthly budgets to $1M+.
• Strong expertise in Demand Gen, Display, and Search campaigns within web subscription funnels.
• Ability to connect UA decisions to business outcomes like LTV, CPA, and ROAS.
• Experience building and shipping AI-assisted pipelines or automation workflows.
• English: B2 level or higher.

Nice to have

• Familiarity with Meta UA, AppLovin, or Snapchat.
• Previous experience in wellness, fitness, or subscription-based health apps.

Culture & Benefits

• High ownership and direct impact with direct access to the CMO.
• Aggressive testing culture with speed of execution and minimal bureaucracy.
• Clear growth path toward multi-channel leadership tied to outcomes.
• Access to the hirify.global network of 13+ successful B2C businesses.
• Mission-driven environment focused on improving global health habits.