Ad Operations Specialist (Performance Marketing)

TL;DR

Ad Operations Specialist (Performance Marketing): Setting up and optimizing paid advertising campaigns and developing data-driven insights for DTC brands with an accent on campaign performance and analytics. Focus on scaling paid media spend, building automated reporting solutions, and tracking KPIs across multiple marketing channels.

Location: 100% remote. Work hours: EST timezone

Company

Tech-enabled growth firm helping high-growth DTC brands scale via performance marketing and proprietary AI-powered platforms.

What you will do

• Set up and optimize paid advertising campaigns on Google and Facebook Ads.
• Manage day-to-day campaign performance, budgets, and creative asset management.
• Build and maintain performance dashboards and automated reporting solutions.
• Analyze campaign data to generate actionable insights and recommendations.
• Conduct market research and competitor analysis to improve campaign efficacy.
• Track and analyze KPIs across various marketing channels.

Requirements

• Expertise in Google Ads and Facebook Ads Manager.
• Proficiency in Google Analytics and advanced Excel/Google Sheets.
• Strong data visualization abilities.
• Marketing certifications such as Google Ads or Facebook Blueprint.
• Ability to work in the EST timezone.
• Strong written and verbal communication skills.

Nice to have

• Experience with Power BI or Tableau.

Culture & Benefits

• 100% remote work environment.
• Structured career path with a transition from campaign operations into analytics.
• Ongoing technical skill development and training.
• Inclusive community focused on professional and creative growth.