Head of User Acquisition (Growth Marketing)

TL;DR

Head of User Acquisition (Growth Marketing): Driving user growth for a global microlearning app via Meta, Google, and web funnels with an accent on automation and scaling subscription models. Focus on building UA operating models, developing automation systems, and optimizing ROI/LTV across Tier-1 markets.

Location: Remote or hybrid from Cyprus (Limassol) or Poland (Warsaw)

Company

hirify.global is one of the world's largest microlearning apps, dedicated to making learning a daily habit through performance marketing and product excellence.

What you will do

• Own UA strategy and performance across Meta and Google, including web funnels and subscription flows.
• Define channel architecture, scaling frameworks, and drive spend growth with ROI/LTV discipline.
• Lead UA automation by evolving Meta automation models and building Google automation structures.
• Build the UA operating model, set performance standards, and hire and develop the UA team.
• Partner with product, analytics, and creative teams to align UA experiments with product funnels.
• Manage portfolio-level performance metrics and raise execution quality.

Requirements

• 5+ years of experience in User Acquisition or Performance Marketing.
• Proven leadership experience in UA and hiring UA managers.
• Deep hands-on expertise in Meta Ads, Google Ads, and web funnel acquisition.
• Experience scaling large paid budgets for B2C subscription digital products.
• Strong systems, experimentation, and analytical thinking mindset.
• English: B2+ required

Culture & Benefits

• Innovative EdTech environment focused on pushing boundaries.
• Flexible work arrangement (remote or hybrid from Cyprus/Poland).
• Company-provided medical expense compensation.
• AI subscriptions and other productivity tools provided.
• Generous time off: 21 days of annual leave plus 10 public holidays.
• Collaborative culture with passionate professionals.

Hiring process

• Recruiter screening.
• Skills assessment.
• Team interview.
• Leadership interview.