Paid Ads Manager

TL;DR

Paid Ads Manager: Planning, executing, and optimizing paid advertising campaigns across multiple platforms to drive audience growth and revenue generation with an accent on budget management and performance analysis. Focus on scaling owned audience assets, improving campaign cost-efficiency, and developing automated reporting processes.

Location: Must be based in the USA

Salary: $58,000–$81,200

Company

A global leader in research and education, transforming knowledge into discoveries that shape the world for over 200 years.

What you will do

• Plan and execute paid ad campaigns across Meta, LinkedIn, YouTube, Google, and Bing.
• Manage and optimize campaign budgets to meet revenue and cost-efficiency targets.
• Grow owned audience assets, including YouTube subscribers and retargeting lists.
• Lead testing of new ad channels and formats to establish performance benchmarks.
• Analyze campaign data to provide actionable insights and improve attribution accuracy.
• Develop automated reporting dashboards to enhance campaign visibility.

Requirements

• Must be based in the USA
• Proven experience managing paid ad campaigns on Meta, LinkedIn, and Google Ads.
• Strong understanding of digital marketing metrics like CPC, CPA, CTR, and ROI.
• Proficiency in UTM tracking, campaign tagging, and digital attribution principles.
• Strong organizational and project management skills for handling multiple campaigns.
• Ability to translate complex performance data into clear, actionable recommendations.

Culture & Benefits

• Commitment to fair and transparent compensation.
• Comprehensive benefits package.
• Meeting-free Friday afternoons for focused work and development.
• Strong emphasis on continual learning and internal mobility.
• Inclusive culture supporting diverse perspectives and professional growth.