Junior Marketing Manager (Paid Social & App Marketing)

TL;DR

Junior Marketing Manager (Paid Social & App Marketing): Conceptualization and implementation of Paid Social and App Marketing activities across platforms like Meta, Snapchat, and Google with an accent on KPI monitoring (ROAS, CPI) and performance optimization. Focus on conducting A/B tests, deriving actionable insights from data, and developing creative frameworks in collaboration with design teams.

Location: Hamburg, Germany

Company

One of Europe’s fastest growing e-commerce companies operating at the intersection of fashion and technology.

What you will do

• Conceptualize, implement, and monitor Paid Social and App Marketing activities on Facebook, Instagram, Snapchat, Google, and Apple.
• Define and monitor key KPIs such as ROAS and CPI to manage campaigns independently.
• Conduct campaign analyses to derive actionable recommendations and document results.
• Execute A/B tests for continuous performance optimization.
• Develop creative frameworks and strategies in collaboration with Design and Media Conception teams.
• Advance marketing automation in close collaboration with Tech teams.

Requirements

• Above-average degree in business administration, media management, or e-commerce from a renowned university.
• Initial experience in app or performance marketing (e.g., through internships or working student roles).
• Strong analytical thinking and an affinity for numbers to derive solutions from data.
• Proactive and open-minded mindset with the motivation to challenge existing structures.
• Strong communication and stakeholder management capabilities.
• Excellent English skills, both written and spoken.

Culture & Benefits

• Environment with flat hierarchies, direct communication, and pragmatic decision-making.
• Culture based on ownership, trust, and clear responsibility.
• Team-centric atmosphere with team lunches, afterwork drinks, and company events.
• Strong commitment to acceptance, inclusion, and diversity.