Senior Brand Manager (Rare Diseases)

TL;DR

Senior Brand Manager (Rare Diseases): Leading the growth and strategic marketing of a Rare Disease portfolio with an accent on brand performance, market access, and long-term operational planning. Focus on developing impactful marketing strategies, managing cross-functional teams, and optimizing patient pathways within the NHS.

Location: London, UK (Hybrid: 60% onsite presence required)

Company

A mid-sized global biopharmaceutical company focusing on transformative medicines in Oncology, Rare Disease, and Neuroscience.

What you will do

• Develop and execute comprehensive brand strategies for Rare Disease products to maximize performance.
• Lead long-term (5-year) strategic planning and annual operational budgeting.
• Build relationships with clinical teams, KOLs, and patient groups to influence market access and prescribing environments.
• Collaborate with Sales to strengthen field execution and implement training strategies.
• Lead cross-functional brand planning processes and manage external agency partnerships.
• Monitor ROI, conduct competitor benchmarking, and drive accurate demand forecasting.

Requirements

• Degree in Life Sciences or a similar field.
• 4–7+ years of pharmaceutical marketing experience specifically in brand management.
• Proven track record of successfully managing a brand.
• Must be based in London to comply with the 60% onsite hybrid policy.
• Deep understanding of the UK healthcare environment, NHS systems, and regulatory bodies (MHRA, ABPI, SMC, AWMSG).

Nice to have

• ABPI certification.
• Experience in pre-launch and/or launch environments.
• Exposure to high-cost specialist medicine markets.
• Specific experience in Rare Disease or hepatology.

Culture & Benefits

• Human-centric leadership with a culture of collaboration, excellence, and impact.
• Opportunity to work on life-changing projects that make a tangible difference in patients' lives.
• Inclusive workplace that values diverse perspectives and equal opportunities.
• Hybrid working model balancing office presence with flexibility.