Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech/PropTech): Developing the market entry and growth strategy for the Spanish market with an accent on aligning technical payment solutions with local real estate and banking workflows. Focus on analyzing customer pain points, creating sales enablement content, and bridging the gap between local market needs and the global product roadmap.

Location: Must be based in Spain (preferably around Valencia); requires ~25% travel to hubs like Alicante, Malaga, and quarterly trips to London.

Company

hirify.global simplifies international payments for real estate purchases through its Currencies Direct and TorFX brands.

What you will do

• Analyze the Spanish banking sector, local regulations, and customer workflows to identify technology gaps.
• Create internal content, pitch decks, and objection-handling guides to equip BDEs and Product Specialists.
• Plan and oversee local marketing events and affiliate initiatives across Spain to drive lead generation.
• Collect regional feedback to influence the global product roadmap, focusing on features like Deposit Management.
• Position the platform as a secure solution against cyber-attacks and IBAN spoofing.

Requirements

• At least 8 years of experience in Product Marketing.
• Deep understanding of the Spanish business ecosystem, specifically the relationship between buyers, sellers, and notaries.
• Fluent in English and Spanish.
• Based in Spain (preferably Valencia) with availability for frequent regional and international travel.
• High analytical ability to simplify complex banking processes into clear, value-driven solutions.

Nice to have

• Experience in PropTech, FinTech, or SaaS.
• Domain knowledge in Real Estate, Legal (Notary), or Wealth Management sectors.
• Experience in competitor analysis and roadmap prioritization.

Culture & Benefits

• Strategic ownership of the Spanish market entry and growth.
• Hybrid and remote flexibility to manage schedule between home, the field, and offices.
• Direct collaboration with the London-based product team.
• High-impact role contributing to the transition into an embedded software company.