Growth Marketing Manager (SaaS)

TL;DR

Growth Marketing Manager (SaaS): Driving revenue growth within existing mid-market and enterprise accounts through adoption, cross-selling, and upselling with an accent on customer lifecycle optimization and account-based marketing. Focus on executing multi-channel campaigns, integrating acquired customer bases, and leveraging data to improve retention and expansion.

Location: Hybrid (London)

Company

hirify.global is a global RegTech business providing AI-powered SaaS solutions to simplify regulatory compliance for the financial services industry.

What you will do

• Drive revenue generation from the existing customer base via expansion, cross-sell, and upsell initiatives.
• Execute growth marketing strategies focused on customer engagement, retention, and advocacy.
• Develop multi-channel lifecycle campaigns across email, webinars, and digital channels to drive product adoption.
• Support enterprise marketing through account-based marketing (ABM) programs and tailored campaigns for priority accounts.
• Lead marketing activities to support customer migrations and the integration of acquired customer bases.
• Analyze customer behavior and usage data to optimize engagement and report on revenue-linked KPIs.

Requirements

• Experience in customer lifecycle, retention, or growth marketing within B2B SaaS.
• Proficiency with marketing automation, CRM, and customer analytics tools.
• Experience designing and running ABM programs for enterprise accounts.
• Ability to translate product capabilities into compelling customer value propositions.
• Strong analytical skills and a commercial mindset for owning revenue-linked KPIs.
• Must be based in London for hybrid work.

Nice to have

• Experience supporting customer migrations or the integration of acquired customer bases.

Culture & Benefits

• Fast-paced, high-performing "make it happen" culture that empowers ownership.
• Opportunity to work with cutting-edge AI technology in regulatory intelligence.
• Collaborative global environment with team members across 19 countries.
• Focus on accelerating personal and professional development from day one.