Creative Strategist (AI)

TL;DR

Creative Strategist (AI/AdTech): Designing and implementing dynamic creative strategies using the ArtBot platform with an accent on Dynamic Creative Optimization (DCO) and data-driven content orchestration. Focus on translating performance data into actionable creative recommendations and optimizing campaign outcomes against KPIs.

Location: New York (Hybrid: minimum 3 days a week in office)

Company

hirify.global is a global digital agency that develops ArtBot, an AI-powered intelligent content orchestration and optimization solution for premier global brands.

What you will do

• Design and deliver dynamic creative strategies (DCO) tailored to client objectives and audience insights.
• Lead the strategic direction of campaigns, ensuring alignment with business goals and digital media best practices.
• Develop robust measurement frameworks and test-and-learn plans to evaluate strategy effectiveness.
• Interpret large data sets to derive actionable insights and optimize campaign performance.
• Collaborate with international teams, media agencies, and client stakeholders across various industries.
• Contribute to ArtBot's product evolution by providing feedback based on campaign and client learnings.

Requirements

• 4+ years of experience in a relevant media, creative, or ad tech role.
• Strong understanding of the digital media landscape, including programmatic and social platforms.
• Ability to apply analytical rigor to optimize digital media performance and manage large data sets.
• Proficiency in Microsoft Excel and PowerPoint/Keynote for crafting compelling narratives.
• Must be based in New York to satisfy the office attendance requirement.

Nice to have

• Experience in the Beauty (CPG) or Cruise (Travel) categories.
• Proven track record of delivering successful DCO campaigns.
• Knowledge of social ads managers (Meta, TikTok, LinkedIn) and adserving platforms.
• Experience developing digital media strategies on a global or regional scale.

Culture & Benefits

• Competitive benefits packages and global maternity/parental leave.
• Generous time off, including vacation, sick days, and "Summer Fridays" (off at 3:00 PM).
• Internal learning and development programs to support professional growth.
• Inclusive culture with a Diversity and Inclusion Board and multiple affinity groups.