Manager, Marketing Platform Operations (MarTech)

TL;DR

Manager, Marketing Platform Operations (MarTech): Leading the technical execution of the digital marketing tech stack with an accent on platform management, data infrastructure, and integration. Focus on architecting personalized user experiences and optimizing tagging infrastructure for precise measurement and attribution.

Location: Remote (candidates must reside in the posted area)

Company

hirify.global is a leading provider of roadside assistance, insurance, and travel services across Northern California, Nevada, and Utah.

What you will do

• Manage, mentor, and guide a specialized team of marketing operations professionals focused on technical execution.
• Serve as the primary technical subject matter expert for Product Marketers on digital capabilities and integration strategies.
• Own the tagging infrastructure using Tealium iQ, ensuring accurate data layer attributes for Google Analytics.
• Architect and build personalized user experiences utilizing Salesforce Marketing Cloud Personalization and Data Cloud.
• Oversee technical setup, onboarding, and configuration of paid media platforms including Google CM360 and SA360.
• Audit server-side and client-side event data to guarantee accuracy and build a unified view of the customer journey.

Requirements

• Bachelor's degree in Computer Science, Marketing, Business, Information Systems, or related field.
• Minimum of 5 years of experience directly managing and leading technical teams in marketing technology or operations.
• Proficiency in writing and executing SQL queries for data analysis and validation.
• Strong working knowledge of Salesforce Marketing Cloud Personalization and Data Cloud.
• Hands-on expertise with Enterprise Tag Management systems, specifically Tealium iQ.
• Deep understanding of digital advertising platforms (CM360, SA360, Meta) and data architecture.

Nice to have

• Salesforce Data Cloud Consultant Certification.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance and wellness programs.
• 401k matching ($1 for $1 company match up to 6%).
• Paid holidays and monthly accrued paid time off.
• Tuition reimbursement program.
• Free hirify.global Classic Membership and product discounts.
• Collaborative work environment with earmarked time for volunteer activities.