Account Director, Programmatic (Digital Marketing)

TL;DR

Account Director, Programmatic (Digital Marketing): Leading a team of programmatic specialists to drive media buying and optimization at scale for global brands with an accent on video and emerging digital platforms. Focus on developing strategic budget allocations, managing high-level client relationships, and optimizing programmatic performance across international markets.

Location: Hybrid (London, UK) - Office attendance required around four days a week

Company

hirify.global is an AI-driven media operating unit that helps global brands deliver creative personalisation at scale through data and intelligence.

What you will do

• Lead, mentor, and develop a team of programmatic specialists to ensure high performance and client satisfaction.
• Act as the primary point of contact for major accounts (e.g., Booking.com), managing relationships based on trust and transparency.
• Oversee budget pacing, investment commitments, and reconcile monthly vendor invoices.
• Develop strategic budget allocations and annual channel plans with specific KPIs and targeting.
• Collaborate with global vendors and internal teams to implement industry best practices in the US and EU video ecosystems.
• Proactively identify growth opportunities via custom solutions and tactical channel optimizations.

Requirements

• Substantial hands-on experience in programmatic advertising, including deep knowledge of DSPs, SSPs, and ad exchanges.
• Proven track record of leading and motivating high-performing teams.
• Experience managing complex client relationships and communicating technical concepts to non-technical audiences.
• Strong analytical skills for trend identification and data-driven problem solving.
• Excellent organizational and time management abilities in a fast-paced environment.
• Must be based in or able to work in London, UK

Nice to have

• Google Marketing Platform Certification.
• Experience with advanced analytics tools such as SQL or Python.
• Strong business acumen regarding KPIs and business growth.

Culture & Benefits

• Hybrid work model with a focus on collaboration (approximately 4 days/week in office).
• Comprehensive benefits including medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Support for mental health through dedicated awareness days.
• Access to global WPP networks for professional growth and networking.