Product Marketing Manager (Healthtech)

TL;DR

Product Marketing Manager (Healthtech): Owning the conversion funnel from social media discovery to in-app subscription with an accent on A/B testing and positioning. Focus on optimizing user journeys, designing high-converting quiz funnels, and leveraging data analytics to reduce drop-off points.

Location: Hybrid (Warsaw)

Company

hirify.global is a global ecosystem of products focused on self-observability and mental well-being, including AI coaching, mood trackers, and certified expert sessions.

What you will do

• Manage the end-to-end conversion funnel from social media platforms (TikTok, Instagram, YouTube) to subscription.
• Design, launch, and analyze A/B tests for hooks, creatives, quiz funnels, and onboarding flows.
• Shape product positioning and messaging in collaboration with content creators and performance marketing.
• Analyze user behavior using Tableau and Clarity to map journeys and prioritize optimization opportunities.
• Build and continuously optimize quiz funnels to convert viewers into engaged, paying users.

Requirements

• 1+ years of experience in a product company or digital agency in a PMM or Digital Marketing role.
• Strong conversion-focused mindset with obsession over metrics like CTR and CR.
• Hands-on experience with A/B testing and data-driven decision making.
• Proficiency with Tableau and Clarity for behavior analysis.
• Deep understanding of user psychology and the journey from social media to conversion.

Nice to have

• Experience building or optimizing Quiz Funnels.
• Knowledge of subscription-based business models and social discovery products.
• Experience collaborating with performance marketing teams to synchronize organic and paid strategies.

Culture & Benefits

• Medical insurance and a stable social package.
• Well-being program focused on the mental health of the team.
• Autonomous offices in Warsaw and Kyiv with lounge areas, walking pads, and massage chairs.
• Access to professional clubs, specialized training, and a comprehensive knowledge library.
• Company sports community including running, yoga, boxing, and rock climbing.