Brand Marketing Manager (Marketing)

Conditions

!Company Logo

Alo Yoga is Hiring

Job Info:

• Company Alo Yoga
• Position Brand Marketing Manager, AWC Digital Studios
• Location Beverly Hills
• Source Empllo
• Published May 15, 2026
• Category Marketing
• Type Full-Time
• Salary $100k - $120k

📋 Description

• Lead integrated brand marketing for Alo Wellness Club, Digital Studios.
• Align messaging across Influencer, Social, Paid, PR, CRM, and more.
• Own Gen Z college program and ambassador strategy.
• Build marketing initiatives positioning AWC in fitness, wellness, fashion, creator culture.
• Develop creator/influencer strategies for growth and storytelling.
• Collaborate with Growth/Paid to drive paid acquisition on TikTok/Meta/YouTube.
• Shape platform-native storytelling with Social and Creative teams.
• Create launches, partnerships, activations for awareness and conversion.
• Track trends and platform shifts to stay ahead.
• Define KPIs across awareness, acquisition, conversion; optimize.

🎯 Requirements

• 6–8+ years in brand marketing, influencer marketing, or growth campaigns.
• Proven success building digital-first campaigns that drive growth.
• Strong cross-functional leadership across influencer, social, paid media, PR, CRM, and creative.
• Experience managing Gen Z ambassador or campus programs.
• Deep understanding of Gen Z/Millennial behavior & platforms: TikTok, Instagram, YouTube.
• Strong creator ecosystems and influencer partnerships.
• Experience partnering with performance marketing for growth.
• Strong strategic thinking and storytelling, PM skills.
• Passion for wellness, fitness, culture, trends.

🎁 Benefits

• Performance bonuses and long-term incentives.
• PTO policy and progressive benefits.
• Career growth and wellness programs.

Показать контакты