Sr. Brand Manager - Programmatic & CTV (Programmatic)

TL;DR

Sr. Brand Manager - Programmatic & CTV: Architect and execute sophisticated media strategies across Google, streaming TV, and linear TV that drive brand awareness and sales outcomes across Amazon, retail, and DTC channels with an accent on Open Internet strategy, budget allocation, and performance optimization. Focus on developing integrated campaigns, leading cross-channel attribution analysis, and managing media partners and teams.

Location: Fully Remote, must reside in one of: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, WA, WI. Sponsorship unavailable for this role. Up to 25% travel.

Salary: $124,000 - $155,000 + Variable

Company

Agency with 15+ years building brands on Amazon platforms, combining marketing, data science, supply chain, and advertising expertise.

What you will do

• Own Open Internet strategy including media planning, budget allocation, creative direction, and optimization across Google, CTV/OTT, and linear TV.
• Develop and execute national media campaigns balancing brand-building and performance sales across Amazon, brick-and-mortar, and DTC.
• Manage large media budgets focusing on efficiency, ROI, and strategic growth.
• Build relationships with clients and media partners like Amazon Advertising, The Trade Desk, Roku, Hulu.
• Lead attribution analysis to measure impact on sales across retail channels.
• Manage a team of up to 3 and support other brand managers with best practices.

Requirements

• 10+ years in media planning/buying, brand management, digital marketing, linear TV planning/buying/measurement.
• Extensive experience managing large-scale media budgets across multiple channels.
• Deep expertise in Google Ads, YouTube, Google Analytics, streaming TV platforms (Amazon Advertising, The Trade Desk, Roku, Hulu), programmatic DSPs.
• Strong analytical skills with tools like Nielsen, iSpot, brand lift studies, attribution modeling.
• Experience managing direct reports preferred.
• Must reside in specified US states; sponsorship unavailable.

Nice to have

• Post-secondary education in Marketing, Advertising, or related field.

Culture & Benefits

• Medical, Dental, Vision coverage.
• Bonus and PTO.
• 401K.