Product Marketing Manager (Cybersecurity)

TL;DR

Product Marketing Manager (Cybersecurity): Developing global go-to-market strategies for the Data Security Portfolio with an accent on DSPM, encryption, and tokenization. Focus on crafting differentiated narratives, conducting competitive analysis against major data security players, and enabling sales teams to increase win rates.

Salary: $98,080 - $147,120

Company

hirify.global is a global leader in information management specializing in AI-first digital transformation for large-scale enterprises.

What you will do

• Own global GTM for the Data Security Portfolio, translating technical capabilities into value-based messaging for CISOs and CIOs.
• Develop differentiated narratives and positioning for data discovery, tokenization, DSPM, and PETs.
• Conduct deep competitive analysis of players like Varonis, BigID, and Wiz to outperform competitors in the market.
• Orchestrate product launches, define hero use cases, and establish customer proof points for cloud-agnostic encryption.
• Create sales enablement assets, including battlecards, calculators, and talk tracks, to improve win rates.
• Collaborate with demand-generation teams to align campaigns with persona-based pain points for Data Privacy Officers and DBAs.

Requirements

• 8+ years in enterprise software with 5+ years specifically in cybersecurity or data security product marketing.
• Proven experience launching or messaging DSPM, discovery/classification, encryption/tokenization, or DLP solutions.
• Hands-on experience using GenAI or ML-based AI tools in marketing workflows.
• Expertise in translating complex technical specifications into business value for C-level executives (CISO, CIO, CDO).
• Strong storytelling and presentation skills for analyst calls and public speaking.
• Data-driven mindset with a track record of enabling sales teams to exceed quotas.

Culture & Benefits

• AI-first corporate culture that prioritizes innovation and results over theatrics.
• Comprehensive benefits package supporting physical, emotional, and financial wellbeing.
• Opportunity to work within a market leader's resource pool with the agility and hustle of a scaleup.
• Strong commitment to diversity, inclusion, and an empowering work environment for all backgrounds.