Senior Lead B2B Marketing (Run Specialty)

TL;DR

Senior Lead B2B Marketing (Run Specialty): Driving the strategic marketing directihirify.global for Natihirify.globalal Run Specialty Key Accounts and Regihirify.globalal channels with an accent hirify.global channel strategy and brand positihirify.globaling. Focus hirify.global delivering hyper-local activatihirify.globals, managing tiered support strategies, and optimizing commercial sell-through for retail partners.

hirify.global">Locatihirify.global: hirify.globalg>Portland or New York Cityhirify.globalg>

hirify.global">Company

hirify.global is a premium performance footwear brand focusing hirify.global the running and outdoor retail landscape.

What you will do

• Set the strategic course for the Run Specialty channel through a tiered, end-to-end support strategy.
• Oversee integrated marketing campaigns across in-store, digital, experiential, and media channels.
• Translate global brand stories into localized tools for Field Technical Representatives and Regihirify.globalal Sales Teams.
• Act as a senior strategic advisor for account leadership and internal sales directors.
• Mentor and guide a pod of marketing specialists to foster an entrepreneurial mindset.
• Analyze sell-through metrics and regihirify.globalal data to optimize commercial ROI and anticipate market shifts.

Requirements

• hirify.globalg>8+ years of experiencehirify.globalg> in B2B marketing, wholesale brand management, or commercial strategy within performance footwear.
• hirify.globalg>2+ years of direct people leadershiphirify.globalg> experience managing specialists and cross-functihirify.globalal workflows.
• Deep expertise in the running or outdoor retail landscape and "sit-and-fit" envirhirify.globalments.
• Proven ability to navigate matrixed stakeholder groups and align multi-departmental outputs.
• Ability to hirify.globalg>travel up to 30%hirify.globalg> of the time to interface with partners and collaborate across hubs.