Brand Marketing Manager (B2B)

TL;DR

Brand Marketing Manager (B2B): Leading the development, execution, and optimization of integrated marketing campaigns for the partner audience with an accent on marketing strategy and cross-functional collaboration. Focus on driving breakthrough B2B campaigns, optimizing lead generation and conversion, and measuring business impact through data insights.

Location: Remote (Must be based in one of the 50 United States)

Salary: $103,500 – $174,000 annually

Company

The most-visited real estate platform in the U.S., helping customers buy, sell, finance, and rent homes with greater ease and confidence.

What you will do

• Lead the creation of inspiring and actionable marketing briefs based on research, insights, and business data.
• Build and coordinate integrated marketing plans by collaborating with internal channel teams and external agencies.
• Manage day-to-day execution of campaigns, overseeing timelines and stakeholder feedback.
• Apply measurement methodologies to analyze performance and drive strategic optimization.
• Develop creative concepts and messaging frameworks in partnership with creative teams to ensure alignment with goals.

Requirements

• 8+ years of related experience with a Bachelor’s degree (or 6+ years with a Master’s).
• Proven track record of driving breakthrough integrated marketing campaigns that achieve business results.
• Experience in B2B business, specifically understanding lead generation and conversion.
• Strong understanding of various channels including paid media, email, web, social, events, and content marketing.
• Ability to derive meaningful insights from data to optimize campaign impact.
• Exceptional cross-functional collaboration and communication skills.

Culture & Benefits

• Remote work flexibility for employees based anywhere in the 50 United States.
• Competitive base salary and eligibility for equity awards based on experience and performance.
• Inclusive and innovative culture recognized as one of Fortune's 100 Best Companies to Work For.
• Environment focused on reshaping the real estate industry and empowering employee growth.