Answer Engine Optimization (AEO/GEO) Manager (Cybersecurity)

TL;DR

Answer Engine Optimization (AEO/GEO) Manager (Cybersecurity): Defining and executing the strategy for brand visibility within AI-generated answers and traditional search results with an accent on Generative Engine Optimization (GEO). Focus on monitoring citation rates, optimizing content for LLM extraction, and building AI-native workflows to increase share-of-model against competitors.

Location: Remote (United States) or Hybrid in Austin, TX

Salary: $101,400 - $170,864

Company

hirify.global is a leader in identity security for the modern enterprise, providing identity governance and administration for large and regulated organizations.

What you will do

• Own the end-to-end AEO/GEO program, defining the strategy, roadmap, and KPIs aligned with pipeline and brand objectives.
• Monitor visibility, citation rates, and sentiment across major AI engines including ChatGPT, Claude, Gemini, and Perplexity.
• Optimize technical SEO and content structure (schema markup, structured data) to improve LLM extraction and citation.
• Partner with Product Marketing, Content, and PR teams to influence third-party sources that LLMs trust.
• Develop internal AI workflows, custom GPTs, and agent chains to automate content audits and competitor analysis.
• Manage residual organic search strategy, including keyword strategy and on-page optimization.

Requirements

• 5+ years of experience in SEO, digital marketing, or content strategy, preferably in B2B SaaS.
• Hands-on experience with AEO/GEO monitoring platforms (e.g., Profound) and enterprise SEO tools (e.g., Conductor).
• Strong technical SEO knowledge, including log file analysis, crawler directives, and page experience signals.
• Deep understanding of how LLMs retrieve and cite content across different AI platforms.
• Proficiency with GA4 and Google Search Console.
• Must be based in the United States.

Nice to have

• Experience in identity security, IAM, IGA, or the broader cybersecurity category.
• Proven track record of "GEO wins" with documented examples of increasing brand visibility in AI engines.
• Experience contributing to digital PR or working with analyst relations teams.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) savings and investment plan with company matching.
• Flexible vacation policy, paid parental leave, and sick leave.
• Health Savings Account (HSA) with employer contribution.
• Life insurance and disability coverage (short-term and long-term).