CRM Specialist (Marketing)

TL;DR

CRM Specialist (Marketing): Architecting customer communications to drive activation, retention, and engagement within the Swedish market with an accent on personalized newsletters and automated lifecycle flows. Focus on leveraging segmentation and AI-powered tools to optimize customer journeys and increase conversion.

Location: Hybrid (Stockholm, Sweden)

Company

hirify.global is an energy company focused on driving energy independence and sustainable electricity consumption through technology.

What you will do

• Manage and evolve newsletters incorporating energy news, product updates, and e-commerce highlights.
• Execute creative campaigns via email, in-app notifications, and push messages.
• Implement personalization using segmentation and Liquid logic for targeted communication.
• Adapt and localize automated lifecycle journeys to reduce churn and drive activation in the Swedish market.
• Analyze engagement KPIs to iterate on content strategy and performance.
• Experiment with AI tools to optimize creative workflows and supercharge productivity.

Requirements

• Bachelor’s degree in Marketing or a related field.
• 3+ years of marketing experience, with at least 1 year specialized in CRM, email marketing, or campaign management.
• Hands-on experience with platforms such as Braze, Customer.io, Klaviyo, or Mailchimp.
• Native Swedish and fluent English proficiency.
• Must be based in Stockholm for hybrid work.

Nice to have

• Experience in the energy sector, tech industry, or fast-growing scale-ups.

Culture & Benefits

• Mission-driven environment focusing on the energy transition and sustainability.
• Collaborative cross-border culture with teams across Europe.
• Opportunity to work with cutting-edge AI-powered tools in a modern tech stack.
• Inclusive workplace that welcomes diverse backgrounds and identities.
• One-year fixed-term employment contract (parental leave cover).