Head of Marketing (Regtech)

TL;DR

Head of Marketing (Regtech): Own the narrative and build demand generation pipeline for a global regulatory infrastructure platform with an accent on category creation in regulated markets like govtech, energy, and compliance. Focus on developing product marketing, content engines, earned media, and scalable marketing functions from scratch in a high-growth startup.

Location: United States, Remote (Travel Required)

Company

Global Regulatory Infrastructure Platform that builds compliance engines for complex regulatory environments in government, construction, supply chain, disability care, and payroll assurance. On track to 5x ARR, well-funded, operating across six geographies.

What you will do

• Own pipeline generation through demand programs including outbound, content, paid experiments, events, webinars, and ABM.
• Drive product marketing: messaging, sales enablement, competitive intelligence, pricing across verticals like nuclear licensing, labor compliance, permitting.
• Build and own Labrynth narrative, category positioning, Red Tape Index for earned media and inbound demand.
• Run content engine with founder bylines, technical content, case studies, original research.
• Manage website, brand standards, design systems, voice, visual identity.
• Lead earned media, analyst relations, growth narrative with market sizing and traction storytelling.
• Directly manage one junior marketer and scale the function.

Requirements

• 5+ years building B2B marketing functions in regulated industries (energy, nuclear, infrastructure, govtech, compliance), 3+ years in senior/leadership role at seed/Series A startup
• Built marketing function from scratch with proven results.
• Player-coach: personally executed bylines, campaigns, reporter briefings, launches.
• Strong product marketing for complex technical products across buyer segments.
• Demand gen track record with specific pipeline numbers.
• Earned media relationships in govtech, regtech, energy, infrastructure.
• Exceptional writer for narratives, one-pagers, emails.
• Advanced with Claude, HubSpot, LinkedIn, modern martech tools.

Nice to have

• Experience in AI-related regulated spaces.

Culture & Benefits

• Executive role reporting to CEO, partnering with sales, product, engineering heads.
• High trust, low ego, high velocity environment.
• Quarterly team offsites.
• Competitive base + performance bonus + meaningful equity.

Hiring process

• Evaluate on character, competence, commitment.
• Net additive to team focus.