Head of Marketing (Web3)

TL;DR

Head of Marketing (Web3/Data Infrastructure): Building and owning the marketing function from scratch for a canonical blockchain data layer with an accent on brand positioning, demand generation, and developer ecosystem growth. Focus on translating complex data infrastructure into high-impact narratives for TradFi institutions, federal agencies, and crypto-native teams.

Location: Remote (Global). Strong preference for NYC-based candidates. Required: 2-hour overlap with NYC mornings (10am-12pm ET) Mon-Thurs.

Company

hirify.global is a canonical data layer that ingests, verifies, and standardizes blockchain data across 140+ chains to make onchain finance usable for institutions and AI agents.

What you will do

• Define and own hirify.global's narrative and positioning across developer, institutional, and government segments.
• Design multi-channel demand generation campaigns and ABM motions to drive qualified pipeline in partnership with sales.
• Develop a comprehensive content strategy including technical blog posts, research reports, and developer documentation.
• Build the brand's presence in the developer ecosystem through hackathons, API quality, and community channels.
• Manage presence at key industry events (e.g., Consensus, Token2049) and drive co-marketing with ecosystem partners.
• Establish the marketing tech stack and measurement framework aligned with ARR targets.

Requirements

• 8+ years in B2B marketing, specifically within developer-facing infrastructure, data, or fintech.
• Demonstrated experience building marketing functions from an early stage without large teams or budgets.
• Deep understanding of the Web3/blockchain ecosystem, including L2s, DeFi, and on-chain analytics.
• Strong written communication skills to translate technical complexity into compelling narratives.
• Data-driven mindset with a track record of tight collaboration with GTM teams.
• Must be available for a 2-hour overlap with NYC mornings (10am-12pm ET) Mon-Thurs.

Nice to have

• Experience marketing to both technical engineering and institutional (compliance, government) audiences.
• Familiarity with on-chain analytics tools.
• Background in building developer relations (DevRel) or technical content programs.

Culture & Benefits

• Meaningful early-stage equity through stock option grants.
• Comprehensive US health insurance (Medical, Dental, Vision, Life) with 100% coverage for Gold plans.
• Flexible, trust-based paid time off that meets or exceeds local statutory requirements.
• Company-sponsored 401(k) plan for US-based employees.
• High-agency, obsessive culture focused on excellence and extreme ownership.