Director, Marketing (Fintech)

TL;DR

Director, Marketing (Fintech): Leading the overall marketing function across Greater Southeast Asia markets with an accent on P&L management, customer acquisition, demand generation, and AI-first strategies. Focus on building scalable marketing organization, optimizing unit economics, driving top-line revenue and profitability in culturally distinct markets.

Location: Hong Kong

Company

Nasdaq-listed financial products platform reaching 7.4m monthly users across Singapore, Hong Kong, Philippines, and Taiwan.

What you will do

• Lead overall marketing strategy aligned with C-suite and manage execution across performance marketing, SEO, acquisition, retention, MarTech, brand, content, and communications.
• Directly manage 20+ marketing professionals regionally and set/track OKRs tied to business objectives.
• Build AI-first marketing organization to enhance output and testing efficiency.
• Partner with country teams on go-to-market strategies for priority products and oversee KPIs.
• Drive growth metrics like traffic, leads, conversions, revenue while managing full marketing P&L.
• Foster high-performance culture, recruit talent, and implement best practices for rapid expansion.

Requirements

• 10-15 years in marketing leadership, including senior/CMO roles in fast-growing digital-native or e-commerce companies.
• Proven track record managing regional creative teams of 10+ members.
• Deep P&L management, unit economics, performance marketing expertise.
• Hands-on operational management and strategic team-building skills.
• AI-first mindset, experience managing distributed teams across geographies.
• Relevant degree, strong communication, market research, and data analysis skills.

Culture & Benefits

• Competitive salary, annual/birthday/tenure/international remote work leave.
• Professional training, career advancement, internal mobility.
• Insurance, mental wellness program, RSU participation.
• Co-ownership of P&L/budget for consumer brands.
• Work with global senior leaders in growth-stage digital business.