Head of Marketing, APAC (Medtech)

TL;DR

Head of Marketing, APAC (Medtech): Defining and steering regional marketing agenda aligned with global strategy, ensuring execution and commercial impact across APAC markets with an accent on launch governance, campaign activation, and performance marketing. Focus on building omnichannel strategies, optimizing marketing funnels, and driving capability development across wholesale and retail channels.

Location: Based in Singapore

Company

Market-leading provider of innovative hearing care solutions, from consumer to medical products and services.

What you will do

• Define APAC regional marketing roadmap and steer prioritization across markets for maximum commercial impact.
• Govern regional launches, campaigns, and activations, ensuring global framework adaptation and performance transparency.
• Lead performance marketing across demand generation channels, owning the end-to-end funnel and ROI optimization.
• Evolve multi-brand strategy and build demand generation ecosystem for B2B and B2C channels.
• Oversee marketing performance, chair governance forums, and provide regional input to global decisions.
• Drive capability development and consolidate market insights across APAC.

Requirements

• Fluency in English; proficiency in Asian languages and/or German is a plus.
• Degree in Marketing, Business Administration, Psychology, or related; MBA/brand certification plus.
• 12+ years in brand/product/retail marketing leadership, including 5+ years leading teams.
• Experience in consumer-oriented Medical/Healthcare preferred; understanding of hearing device market advantageous.
• Track record in omnichannel strategies, campaign execution, consumer journey, and retail optimization.
• Deep consumer/shopper behavior knowledge, financial acumen, cross-functional collaboration, and people management skills.

Nice to have

• Technical affinity with innovative electronic products.
• Digitally savvy with analytics and CRM tools.

Culture & Benefits

• Culture of innovation, accountability, excellence, and building the best teams.
• Exceptional career opportunities with market-leading brands.
• Freedom to explore, grow, and make positive change in people's lives.
• Equal opportunity employer valuing diverse backgrounds.