Social Media Lead (SaaS)

TL;DR

Social Media Lead (SaaS): Own and evolve multi-channel B2B social media presence across LinkedIn, Instagram, YouTube, and Reddit with an accent on creative storytelling, strategic copywriting, and community building. Focus on crafting purposeful content that drives engagement, lead generation, and business results while leveraging analytics, trends, and audience insights.

Location: Remote

Company

SaaS company delivering valuable B2B content that sparks curiosity and provides real value.

What you will do

• Own social media presence across LinkedIn, Instagram, YouTube, and Reddit, tailoring content to each platform while aligning with brand standards.
• Craft engaging posts, captions, video scripts, carousels, and copy that drives action and resonates with audience.
• Develop deep understanding of ideal customer profiles to create personalized, strategy-driven content.
• Leverage analytics to optimize performance, focusing on meaningful metrics like engagement and conversions.
• Engage community authentically to build relationships and foster loyalty.
• Use AI tools to streamline workflows and stay ahead of trends for timely content.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years managing social media for companies, preferably SaaS, with B2B experience and measurable success.
• Proficiency in LinkedIn, Instagram, YouTube, Reddit, and tools like Hootsuite, HubSpot.
• Exceptional copywriting, editing, and creative direction skills.
• Strong analytics knowledge and ability to grow brand through engagement and conversions.
• Adaptable, curious, with deep internet culture and B2B US market understanding.

Culture & Benefits

• Emphasis on purposeful, value-driven B2B content over fluff.
• Creative, strategic environment blending data and storytelling.
• Focus on real impact, community building, and forward-thinking innovation.