Performance Marketing Manager

TL;DR

Performance Marketing Manager (B2B SaaS): Own paid distribution primarily on LinkedIn, scaling performance of paid media program and expanding into new channels like paid newsletters, search, Reddit, and YouTube. Focus on data-driven optimization of targeting, messaging, creative, and budget allocation to drive pipeline growth, synthesizing ad platform, CRM, and sales data into actionable insights and high-performing campaigns.

Location: Canada, Remote. Flexible remote opportunities across North America, with a hybrid office hub in St. John’s, NL.

Company

AI platform for mechanical engineering teams to accelerate product development by building knowledge repositories from design reviews, used by companies like Ford and Komatsu.

What you will do

• Own end-to-end performance of paid media program across LinkedIn, paid search, newsletters, and experimental channels.
• Drive month-over-month growth in paid-sourced pipeline through optimization of targeting, messaging, creative, and budgets.
• Translate data and insights into creative briefs, partnering with design to launch and refresh high-performing ads.
• Synthesize ad, CRM, and sales data to uncover performance drivers and improve messaging.
• Design and execute experiments in new channels to reach new audiences.
• Report on performance explaining what happened and why.

Requirements

• 4+ years owning paid media for B2B SaaS with focus on pipeline/revenue outcomes
• Deep hands-on LinkedIn paid social experience: audience strategy, creative testing, campaign architecture, budget management
• Demonstrated success improving paid performance over time
• Strong experience with creative formats (image, carousel, video) and partnering with design teams
• Bias towards experimentation in new channels and formats
• Clear communicator turning data into cross-functional insights

Culture & Benefits

• Full-time permanent position with competitive compensation including stock options
• Employer-sponsored health and benefits package
• Unlimited paid vacation and RRSP/401K matching
• Flexible remote across North America with hybrid option in St. John’s, NL