CRM Marketing Associate - Upsell & Revenue Expansion

TL;DR

CRM Marketing Associate (Upsell & Revenue Expansion): Build and execute upsell campaigns and canvases in Braze for a high-performing revenue expansion program with an accent on audience logic, offer triggers, and channel optimization. Focus on performance analysis, A/B testing, data-driven hypotheses, and commercial improvements to boost KPIs like conversion rate and AOV.

Singapore. Visa sponsorship not available in the EU. For Hong Kong, requires at least two years of working experience and a university degree in a related field. For Singapore and the UK, visa sponsorship only for mid-career or above.

Company

World’s leading provider of online privacy and security services for consumers, with millions of active paying customers and a team of more than 700 people worldwide.

What you will do

• Build and configure upsell campaigns in Braze, including audience logic, offers, variants, timing, and routing.
• Execute campaign calendar with precision: setup, content, QA, and launches.
• Track KPIs like conversion rate, revenue per transaction, AOV; provide post-campaign summaries and commercial analysis.
• Support A/B tests, develop experiment ideas based on data, and pitch improvements.
• Maintain audience segments, monitor quality, and request data enhancements.
• Perform rigorous QA, maintain documentation, and collaborate with leads and creative teams.

Requirements

• Location: Singapore
• 1-3 years in CRM, lifecycle, growth marketing, or related digital marketing role with hands-on execution.
• Experience with marketing automation platforms (Braze preferred; Salesforce Marketing Cloud, Iterable, etc.).
• Commercially-oriented campaigns experience (conversion, retention, upsell).
• Ability to interpret campaign data and draw conclusions.
• Commercially curious, analytical, detail-oriented, proactive communicator.

Nice to have

• HTML/CSS and SQL.
• Experience on commercially-oriented campaigns.

Culture & Benefits

• Growth into broader ownership and expertise in high-performing CRM.
• Focused ownership of revenue workstream with room for ideas and experiments.
• Collaborative environment with sprint planning, reviews, and retrospectives.
• Front-row seat to CRM operations across brands.