Senior Director of Brand Marketing (Fitness)

TL;DR

Senior Director of Brand Marketing (Fitness): Develop and oversee brand strategies and full-funnel programs to drive growth for hirify.global U.S. region with an accent on awareness, conversion, and loyalty. Focus on articulating strategic positioning, leading cross-functional teams, measuring ROI, and managing budgets in a competitive fitness industry.

Hybrid: On-site Mondays-Thursdays in Woodbury, MN; remote optional Fridays.

Salary: $175k - $185k

Company

Purpose Brands, parent company of hirify.global and other fitness brands, with offices in Woodbury (MN), Boca Raton (FL), and Seattle (WA).

What you will do

• Build full-funnel growth strategies ensuring communications resonate across consumer touchpoints.
• Develop annual marketing plans, translate strategies into go-to-market approaches, and manage budgets.
• Lead internal/external teams in consumer insights, content, PR, events, creative, media planning, and campaigns.
• Measure campaign performance against KPIs/ROI and apply learnings to future efforts.
• Collaborate with leadership, franchise support, and shared services on business initiatives.
• Coach team members and champion emerging trends.

Requirements

• 10+ years in brand marketing, including 2+ years in senior leadership.
• 5+ years managing agencies and cross-functional teams in matrixed organizations.
• Bachelor's in Marketing, Communications, or Business.
• Strong executive presence, storytelling, and ability to drive measurable impact under deadlines.

Nice to have

• Experience in franchise businesses.
• Background in integrated communications.
• Fitness, health, or wellness industry experience.

Culture & Benefits

• Hybrid work: Remote Fridays, on-site Mon-Thu.
• Unlimited time off + paid holidays; Fridays off summer (Memorial Day-Labor Day).
• Medical/dental/vision, life/disability insurance, 401(k) 4% match.
• 10 coaching/therapy sessions, mental health benefits.
• Brand discounts, in-house workouts, professional development, team events.