Director, Sponsorship Strategy, Sports (Brand Consulting)

TL;DR

Director, Sponsorship Strategy, Sports (Brand Consulting): Developing and leading data-driven sports sponsorship strategies to advise C-suite clients on asset mix and consumer touchpoints with an accent on insight-driven personas and measurement frameworks. Focus on creating overarching partnership visions, optimizing activation effectiveness, and defining ownable brand positioning within the sports ecosystem.

Location: Hybrid, located in our New York office

Salary: $144,000 – $180,000

Company

hirify.global (CAA) is a leading global entertainment and sports agency specializing in sponsorship sales, endorsements, brand marketing, and digital media.

What you will do

• Lead the development and delivery of data-grounded strategic visions for high-profile client assignments.
• Partner with Analytics teams to build insight-driven personas, segmentation models, and customer journeys.
• Create partnership portfolio analyses to identify strategic roles and ensure alignment with overarching brand goals.
• Design integrated activation strategies and campaign approaches across various media channels and touchpoints.
• Develop topline negotiation strategies for potential partnerships, outlining value exchange and priority assets.
• Collaborate across internal functions including Creative, Analytics, and Business Development to optimize team outputs.

Requirements

• 8-10+ years of experience in brand, integrated communications, or connections planning.
• Proven experience in the sports industry.
• Expertise in interpreting quantitative and qualitative consumer research to build client strategies.
• Exceptional verbal and written communication skills for presenting to senior leadership.
• Strong analytical thinking and the ability to manage multiple fast-moving projects simultaneously.
• Bachelor’s Degree in Marketing, Communications, Statistics, or a similar discipline.

Nice to have

• Experience planning social media campaigns.
• Experience with go-to-market planning or ecosystem thinking for large-scale campaigns.

Culture & Benefits

• Collaborative culture focused on exceptional client service and innovation.
• Eligibility for a discretionary bonus.
• Comprehensive benefits package.
• Opportunity to work with a diverse workforce shaping global culture.