Account Manager, Biddable

TL;DR

Account Manager, Biddable (Paid Search & Social): Support client engagement and manage key campaign activity for Paid Search and Social, implementing strategic vision with an accent on performance optimization, KPI achievement, and advanced platform features. Focus on creating media plans, executing testing and optimizations, analyzing results, and delivering client reports and recommendations.

London, United Kingdom (hybrid: teams in the office around four days a week)

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale via WPP Open.

What you will do

• Work with platforms like Google Ads (YouTube), Microsoft Ads, Meta, and LinkedIn to run compliant campaigns achieving client KPIs.
• Create media plans, implement advanced features (automation, bid rules, audiences), and conduct testing and optimizations.
• Analyze performance using Google Analytics and third-party tools, prepare reports, and provide insights for future activity.
• Contribute to client meetings with performance snapshots and action updates.
• Manage workload, budgets, and processes while training executives on best practices.

Requirements

• Experience setting up and optimising campaigns in Meta, LinkedIn, Google, Microsoft via SA360/Skai.
• Experience with custom audiences and automation for paid media strategy.
• Analytically minded with aptitude for large data sets, trends, and insights.
• Strong understanding of Paid Search and Social best practices (buying strategies, formats, audiences).
• Understanding of measurement via native platforms and third-party tools.
• Intermediate Excel and PowerPoint (charts, graphs, pivot tables); proactive, detail-oriented, effective communicator.

Nice to have

• Language skills

Culture & Benefits

• Hybrid approach with four days a week in the office to foster creativity, collaboration, and connection.
• Comprehensive benefits: competitive medical, dental, vision insurance, group retirement plans, significant paid time off, mental health awareness days, partner discounts.
• Open, inclusive environment with employee resource groups, in-office events, and opportunities for growth via global WPP networks.