Paid Search Specialist (PPC)

TL;DR

Paid Search Specialist (PPC): Designing and managing impactful paid search campaigns across diverse search engines and platforms to drive targeted traffic and brand visibility with an accent on lead generation and conversion optimization. Focus on conducting comprehensive keyword research, A/B testing, and analyzing campaign performance to improve ROAS.

Location: Remote or Hybrid within the UK or the Netherlands

Salary: £36,307 - £45,383 (Cardiff) / €55,471 - €69,339 (The Hague)

Company

A mission-driven global educational organization providing international curricula.

What you will do

• Design, implement, and manage PPC campaigns across Google Ads and Bing Ads.
• Execute paid digital media campaigns on platforms like Meta and LinkedIn.
• Conduct keyword research and manage negative keywords to optimize performance.
• Collaborate with copywriters and designers to create brand-aligned ad copy and assets.
• Analyze performance metrics (CTR, CPC, ROAS) and provide data-driven recommendations.
• Manage and optimize campaign budgets for effective ad spend allocation.

Requirements

• Proven experience executing paid digital media, PPC, and SEO campaigns.
• In-depth knowledge of Google Ads, Bing Ads, and social media advertising platforms.
• Proficiency with Google Analytics and Google Ads Editor.
• Strong analytical ability to interpret complex data into actionable insights.
• Fluent written and verbal English.
• Must be based in the UK or the Netherlands.

Culture & Benefits

• Flexible working schedule with core hours (10am-12pm, 2pm-3pm).
• Employer pension contributions and life assurance.
• 25 days annual leave plus public holidays and "work from anywhere" leave.
• Professional development opportunities and health/wellness schemes.
• Relocation support and work permit sponsorship available for the Netherlands location.