TV, Video, Audio, & Display Senior Strategist (Marketing)

TL;DR

TV, Video, Audio, & Display Senior Strategist (Marketing): Leading full-funnel media strategies across CTV, OTT, and programmatic channels to drive growth and LTV with an accent on data-driven decision making and cross-channel integration. Focus on optimizing DSP performance, designing incrementality tests, and translating complex audience signals into executive narratives.

Location: Remote (USA)

Salary: $100,000–$120,000

Company

hirify.global is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media.

What you will do

• Develop growth-focused TVAD plans (CTV/OTT, online video, digital audio, programmatic display) aligned with executive goals.
• Lead senior-stakeholder communications, including QBRs and steering committees.
• Orchestrate large-scale optimization across DSPs, focusing on pacing, frequency control, and brand safety.
• Design and implement high-impact measurement tests (geo-lift, holdouts, A/B testing) to prove combined lift.
• Integrate TVAD strategies with Search, Social, Commerce, and CRM to maximize business impact.
• Mentor junior teammates and codify reusable strategic playbooks.

Requirements

• 7+ years of experience managing TV, video, audio, and display media at scale.
• Hands-on expertise with DSPs, ad-server workflows, and verification tools (IVT/viewability).
• Strong proficiency in measurement frameworks, including incrementality, CAC, and LTV.
• Experience in executive-level storytelling and stakeholder management.
• Must be based in the USA.
• BA/BS degree required.

Nice to have

• MBA degree.
• YouTube platform experience.
• Familiarity with SQL.
• Relevant platform or verification certifications.

Culture & Benefits

• 100% remote work environment with a strong focus on work-life balance.
• Unlimited PTO and 20 paid holidays per year.
• Comprehensive healthcare including Medical, Dental, Vision, Life & Disability.
• Retirement plan with 100% match up to 4%.
• Generous parental leave (16 weeks for birthing parents, 12 for partners).
• Investment in professional growth through mentorship and leadership development programs.