Paid Media Lead

TL;DR

Paid Media Lead: Defining and executing end-to-end strategy for programmatic display and paid placements in key trade publications, with video activation on YouTube and Connected TV. Own planning, activation, optimization, measurement, budget allocation supporting global programs across regions. Focus on targeting strategies, negotiations with publishers, performance insights, and evolving with industry shifts like privacy and AI optimization.

Location: Baltimore (USA), Ottawa (Canada), or Remote in Ontario, Canada

Salary: Canada $73,200–$116,900; USA $84,700–$135,300 annually

Company

Global leader in high-speed connectivity committed to a people-first culture with flexible work environment.

What you will do

• Own programmatic display strategy across awareness, consideration, demand programs including video on YouTube and Connected TV.
• Plan, launch, manage campaigns on DSPs like DV360, Google Ads, with audience strategy and media mix decisions.
• Execute media buys for trade publications, site selection, sponsorships, high-impact placements.
• Manage paid media budget: planning, allocation, forecasting, pacing, reallocation based on performance.
• Develop targeting with first/third-party data, contextual, intent, ABM, retargeting; optimize bids, creative, frequency.
• Lead negotiations with publishers/vendors; partner with analytics, web, content teams for measurement and attribution.
• Translate data into insights, manage agencies/vendors, stay ahead of industry trends.

Requirements

• 5–8+ years paid media experience with direct budget ownership.
• Bachelor's in marketing, business or related.
• Strong DSPs, audience strategies, measurement; Google Ads, ZoomInfo, YouTube expertise.
• Publisher-direct/trade media buys, keyword/contextual targeting, data insights.
• Financial/analytical mindset, strategic/executional comfort, B2B/enterprise experience preferred.
• Clear communication, project management in fast-paced environment.

Culture & Benefits

• Comprehensive benefits: medical, dental, vision, 401(K)/DCPP with matching, ESPP, EAP.
• Paid holidays, sick leave, vacation, Paid Family Leave compliance.
• Flexible work environment prioritizing growth, well-being, belonging.
• Diversity-focused, Equal Opportunity Employer.