Senior Customer Engagement Marketing Manager (SaaS)

TL;DR

Senior Customer Engagement Marketing Manager (SaaS/Healthcare): Evolving the customer engagement strategic plan and driving advocacy programs with an accent on online community management, nurture programs, and cross-functional stakeholder alignment. Focus on leveraging data-driven insights to foster customer champions, improve product adoption, and demonstrate measurable business impact.

Location: Remote, US & Canada. Hybrid work from offices in Toronto or Salt Lake City is preferred. Travel to office locations is required for onboarding and team events.

Salary: $130,000 – $144,000 per year.

Company

A leading, founder-led health tech company providing a platform for long-term and post-acute care providers, recognized for innovation and a strong corporate culture.

What you will do

• Develop and execute strategic customer engagement and advocacy programs across all market segments.
• Manage the technical aspects of engagement platforms, including roadmaps, integrations, and feature implementation.
• Collaborate with Brand and Demand teams to align engagement strategies with broader sales and marketing goals.
• Drive active community participation and moderate discussions to foster customer champions.
• Analyze program data and KPIs to provide actionable insights, optimize performance, and reduce churn.
• Influence cross-functional teams to integrate customer-centric advocacy into all marketing campaigns.

Requirements

• 6+ years of B2B marketing experience in SaaS or Healthcare.
• Proven success in online community administration and user group management.
• Strong strategic problem-solving skills with the ability to provide thought leadership.
• Exceptional communication and relationship-building abilities.
• Ability to prioritize tasks while maintaining urgency and focus on success metrics.
• Must be based in the US or Canada.

Nice to have

• Experience working in a hybrid capacity from Toronto or Salt Lake City offices.
• Deep understanding of customer and product lifecycle methodology.
• Leadership or coaching experience to guide team members on engagement best practices.

Culture & Benefits

• Comprehensive benefits package starting from Day 1.
• Retirement plan matching and wellness support programs.
• Flexible Paid Time Off and parental/caregiver leaves.
• Continuous development support and fertility/adoption assistance.
• Inclusive culture with dedicated allyship communities.