Senior Lead, Marketing Services Operations

TL;DR

Senior Lead, Marketing Services Operations (Performance Marketing): Build and own operational foundation for scaling Marketing Services from 700 to 1,000+ medspas with an accent on AI-assisted workflows, process automation, QA, and cross-functional alignment. Focus on designing scalable systems, driving quality improvements through KPIs, and stabilizing teams like Front Desk Services without proportional headcount growth.

Location: Remote - US

Compensation: $150,296 – $185,636

Company

Remote-first team empowering aesthetic entrepreneurs to build profitable medspa practices, supporting 700+ nationwide.

What you will do

• Own and lead six operational functions (Process & Automation, QA, Technical Support, Execution & Deployment, Knowledge Management, Front Desk Services), setting roadmap and making decisions independently.
• Build AI-powered workflows for QA on Meta ads/websites/GHL, technical support triage, and automation to bridge capacity gaps.
• Drive quality improvements by auditing error rates, establishing KPIs, and implementing structural fixes.
• Stabilize Front Desk Services with roles, capacity models, dashboards, and accountability frameworks.
• Design operational roadmap to scale to 1,000+ providers without headcount growth, contributing to planning.

Requirements

• 7–10 years in marketing or revenue operations, 4+ years managing multi-functional teams (QA, technical support, deployment, service delivery)
• Proven scaling services operations from hundreds to 1,000+ customers structurally, without headcount growth
• Hands-on with ClickUp, HubSpot, Zapier/N8N, GoHighLevel for building scalable workflows
• Experience building AI-assisted workflows with human oversight
• Cross-functional decision-making across RevOps, BizOps, Product, Service Ops
• People development, coaching managers to promotion

Culture & Benefits

• Autonomy to own decisions with cross-functional visibility to leadership
• Real scaling challenge using AI and automation as primary levers
• Team of capable people; focus on structuring for growth
• Values: act as owners, give more than we take, move with speed and care, simplify and learn
• Inclusive workplace welcoming all backgrounds; accommodations available
• Equitable compensation based on performance, seniority, location via Pave benchmarking