SEO Manager (iGaming)

TL;DR

SEO Manager (iGaming): Driving organic traffic and improving search engine and LLM rankings through strategic content creation, optimization, and linkbuilding. Focus on integrating AI automation, prompt engineering, and GEO strategies to enhance online visibility in the competitive online casino market.

Location: Hybrid in St. Julian's (Malta) or Bitola (North Macedonia); fully remote available for other locations provided they align with the Central European Time (CET) zone

Company

A fast-growing online gaming operator and multi-brand strategy winner of the EGR Rising Operator of the Year Award 2023.

What you will do

• Drive organic traffic and improve rankings in search engines and LLMs via strategic content optimization.
• Manage end-to-end linkbuilding activities, including prospecting high-value links and coordinating with 3rd-party agencies.
• Perform technical SEO audits and implement schema markup, rich snippets, and internal linking improvements.
• Develop and implement GEO strategies across various operating locales.
• Contribute to AI automation efforts, including prompt engineering and the creation of streamlined workflows.
• Collaborate with content creators and editors to ensure high-quality, SEO-friendly assets.

Requirements

• 3+ years of professional experience in on-page and off-page SEO.
• Proficiency with SEO tools and analytics (Google Analytics, Search Console, SEMrush, Majestic).
• Experience with CMS management, specifically WordPress.
• Experience with AI tools and automation platforms like N8N or MCPs.
• Alignment with the CET time zone is mandatory for remote candidates.

Nice to have

• Experience within the iGaming industry or working with online casino platforms.

Culture & Benefits

• Competitive salary and quarterly performance bonuses based on personal and company objectives.
• €500 yearly Wellness & Mindfulness allowance.
• AXA Private Hospital & Dental Insurance coverage.
• Flexible hybrid and overseas working guidelines for work-life blend.
• Comprehensive learning and development opportunities.
• Vibrant office environment with free snacks, fruit, table tennis, and sea views.