Product Marketing Manager (Gamedev)

TL;DR

Product Marketing Manager (Gamedev): Owning and driving product marketing strategy and execution across a portfolio of strategy games with an accent on player-facing messaging, app store presence, and live feature communication. Focus on leading go-to-market execution, managing cross-functional alignment between Product, Publishing, Growth, and Creative teams, and optimizing store performance through data-driven insights.

Location: Hybrid (Hamburg, Germany or San Ġiljan, Malta)

Company

hirify.global is a global strategy game powerhouse creating long-term multiplayer gaming experiences with studios in Hamburg and Malta.

What you will do

• Own end-to-end execution of Store In-App Events across Apple App Store and Google Play.
• Lead go-to-market strategy and delivery for features, live-ops, and content updates.
• Define and evolve messaging frameworks, positioning narratives, and player personas.
• Act as the central point of contact between Product, Publishing, Growth, and Creative teams.
• Monitor KPIs and translate post-launch analyses into strategic recommendations.
• Build and maintain a best-practice framework for future game launches.

Requirements

• 3–5 years of experience in Product Marketing, Marketing, or Publishing.
• Strong understanding of mobile games, live-ops, and player behavior.
• Solid knowledge of app stores and ASO fundamentals.
• Proven ability to manage multiple stakeholders and drive cross-functional alignment.
• Excellent written communication skills with a compelling, player-first voice.
• Ability to work autonomously in a fast-moving environment.

Nice to have

• Experience with mobile F2P games.
• Hands-on experience with ASO, Store In-App Events, and UA strategy.
• Experience with tools like Google Workspace, Excel, Confluence, or Jira.
• Strong interest in brand strategy, positioning, and player psychology.

Culture & Benefits

• Flexible hybrid work models supporting work from Hamburg or Malta.
• Career Path Framework and mentorship culture for professional growth.
• Support for continuous learning including language courses and conference attendance.
• Multicultural environment with over 30 nationalities represented.
• Human-first culture with regular team events like game nights and karaoke.