Sport CRM Manager (iGaming)

TL;DR

Sport CRM Manager (iGaming): Leading strategic development of Sports Betting CRM activities across key territories with an accent on customer engagement, retention, and team leadership. Focus on designing localized CRM strategies, optimizing bonus costs, and fostering a data-driven test-and-learn culture.

Location: Hybrid (Birkirkara, Malta). Work remotely up to 50%.

Company

International leader in land-based and online casino games, sports betting, and poker with over 30 years of history.

What you will do

• Define and implement localized CRM strategies and campaign roadmaps across key territories.
• Lead, mentor, and develop a multi-skilled CRM team to achieve organizational goals.
• Collaborate with Betting Product and Marketing teams to consistently refine and optimize CRM practices.
• Foster a data-driven culture by promoting a robust test-and-learn approach for all campaigns.
• Ensure full compliance with regulatory standards and licensing frameworks across all territories.
• Manage CRM bonus costs to ensure effective resource allocation for initiatives.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• Proven experience in CRM management, ideally within the online betting industry.
• Strong leadership and team management skills with a proven ability to motivate members.
• Proficiency with CRM and bonus systems, including CDP and CEP.
• English: Fluent proficiency required; proficiency in French and Dutch is highly valued.
• Location: Must be based in or able to work from Birkirkara, Malta.

Culture & Benefits

• Hybrid work model with the possibility to work remotely up to 50%.
• International work environment with a supportive and friendly team.
• Opportunities for professional growth and specialization via an internal mobility system.
• Working environment based in sunny Malta, a hub for the gaming community.