SEO Specialist (Digital Marketing)

TL;DR

SEO Specialist (Digital Marketing): Executing on-page and off-page SEO strategies for healthcare, home services, and charity clients with an accent on technical audits, content research, and performance analytics. Focus on driving search engine rankings, optimizing user experience, and managing conversion tracking tools within a collaborative agency environment.

Location: Must be based in Serbia, Bosnia and Herzegovina, or North Macedonia and available to work 9 AM–5 PM EST.

Company

A digital marketing agency with over 17 years of experience specializing in SEO, digital PR, and web development for clients across North America and Europe.

What you will do

• Conduct comprehensive SEO audits and implement performance improvements.
• Execute off-page SEO strategies, including high-quality link building.
• Lead content research and strategy in collaboration with writers to boost traffic and conversions.
• Manage keyword research, page optimization, and client content calendars.
• Set up and maintain Google Analytics, Tag Manager, and conversion tracking tools.
• Analyze monthly reports to identify opportunities and communicate ranking changes to stakeholders.

Requirements

• Minimum 3 years of SEO experience in a digital marketing agency.
• Excellent command of the English language.
• Bachelor's degree in Marketing, Business, Communications, IT, or a relevant field.
• Strong technical understanding of SEO algorithms and on-page/off-page execution.
• Ability to analyze data and metrics to inform SEO strategies.
• Must be available for 9 AM–5 PM EST working hours.

Nice to have

• Google Analytics Certifications.
• Experience with Google Looker Studio.

Culture & Benefits

• Fully remote work environment.
• Annual salary reviews.
• Access to premium training programs and an extensive internal knowledge base.
• Professional equipment budget.
• Access to cutting-edge SEO and analytics tools.
• Long-term and stable working relationship.