TL;DR
Ad Creative Producer (iGaming): Developing high-converting ad creatives for social casino and betting products with an accent on rapid testing cycles and data-driven optimization. Focus on generating scroll-stopping concepts, leading performance analysis, and navigating complex compliance requirements in regulated advertising verticals.
Location: Must be based within approximately ± 4 hours of CET
Company
hirify.global is a fast-growing tech company building and operating innovative consumer products across health, education, and entertainment sectors.
What you will do
- Lead ideation and production of high-converting ad creatives including video, UGC-style content, and AI-generated assets.
- Collaborate with User Acquisition managers to iterate on concepts based on performance data like CTR, CPA, and ROAS.
- Manage systematic A/B testing frameworks to identify and scale winning creative patterns.
- Ensure all creative outputs comply with sweepstakes regulations and platform policies.
- Monitor competitor trends and emerging creative angles in the iGaming and sweepstakes industries.
- Analyze creative-level metrics to provide actionable insights for performance refinement.
Requirements
- 3+ years of experience in ad creative production with a focus on performance marketing.
- Direct experience in iGaming, online casino, betting, or sweepstakes sectors.
- Proficiency in Meta and Google Ads ecosystems and understanding of key performance metrics.
- Experience with AI tools for video, image, and scripting production.
- Must be located within the ± 4 hours of CET time zone for optimal collaboration.
- Strong analytical skills with a data-driven approach to creative optimization.
Nice to have
- Proven track record of managing rapid production velocity in high-stakes environments.
- Deep knowledge of compliance-sensitive advertising policies.
Culture & Benefits
- Fully remote work environment with the freedom to work from anywhere within the required time zone.
- Unlimited paid time off policy.
- Paid national holidays.
- Company-provided MacBook for professional productivity.
- Flexible independent contractor agreement offering autonomy and tax benefits.
Hiring process
- Recruiter screening (40 minutes).
- iGaming creative task assignment.
- Interviews with Marketing Director, Product Manager, and the CEO.
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