Ad Creative Producer (iGaming)

TL;DR

Ad Creative Producer (iGaming): Lead ideation and development of high-converting ad creatives for online casinos and betting platforms with an accent on performance metrics and compliance. Focus on running rapid A/B testing cycles, optimizing hooks based on real-time data, and utilizing AI tools for high-velocity production.

Location: Remote (EU, Brazil, Georgia, Moldova, Montenegro, North Macedonia, Serbia, Turkey). Must be located within approximately ± 4 hours of CET.

Company

hirify.global is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Lead the development of high-converting ad creatives, including casino-native angles, UGC-style videos, and AI-generated content.
• Ensure all creative assets comply with sweepstakes regulations and ad platform policies.
• Implement systematic A/B testing frameworks to identify winning patterns and scale top-performing creatives.
• Analyze creative-level metrics (CTR, Hook Rate, CVR, CPA, ROAS) to refine messaging and hooks.
• Monitor iGaming trends and analyze competitor funnels to identify emerging advertising angles.
• Collaborate with User Acquisition Managers and designers to execute concepts and improve internal systems.

Requirements

• 3+ years of experience in ad creative production with a proven track record in performance marketing.
• Experience in iGaming, online casino, sweepstakes, or betting industries.
• Deep knowledge of Meta and Google Ads ecosystems and performance metrics (CPA, ROAS, LTV).
• Proficiency in AI tools for image, video, scripting, and editing.
• Ability to analyze data and extract actionable insights for creative optimization.
• Location: Must be based in the listed countries or within ± 4 hours of CET.

Culture & Benefits

• Remote work environment promoting a healthy work-life balance.
• Unlimited paid time off (PTO) to prioritize well-being.
• Paid national holidays.
• Company-provided MacBook for all employees.
• Flexible Independent Contractor Agreement offering tax advantages and autonomy.

Hiring process

• Recruiter Screening (40 minutes).
• iGaming Creative Task Assignment.
• Interviews with Marketing Director, Product Manager, and CEO & Co-Founder.