Associate Director, Digital and Social Media (Life Sciences)

TL;DR

Associate Director, Digital and Social Media (Life Sciences): Leading social media and influencer marketing programs for pharmaceutical and healthcare clients with an accent on regulatory compliance and omnichannel integration. Focus on designing compliant influencer strategies, managing KOL relationships, and optimizing campaign performance through data-driven insights.

Location: Remote (US)

Company

hirify.global is a full-service, independent healthcare communications agency.

What you will do

• Lead the strategy, development, and execution of influencer, patient ambassador, and advocacy programs for pharmaceutical and healthcare clients.
• Ensure all digital content complies with FDA regulations, fair balance, and AE reporting standards.
• Develop paid and organic social media strategies across TikTok, Instagram, LinkedIn, and YouTube.
• Integrate social and influencer programs into broader omnichannel marketing plans for patient and HCP journeys.
• Define KPIs and leverage tools like Sprinklr and Khoros to track ROI and deliver actionable insights.
• Manage client relationships and mentor junior team members in account leadership and digital strategy.

Requirements

• 6–10+ years of digital and social media marketing experience, specifically with pharma, biotech, or healthcare clients.
• Proven expertise in managing healthcare influencers and KOL-driven programs in regulated environments.
• Deep understanding of FDA regulations and MLR review processes.
• Proficiency with social media management tools such as Sprinklr or Khoros.
• Strong communication and stakeholder management skills for senior client interaction.

Nice to have

• Agency experience supporting multiple pharmaceutical or life sciences brands.
• Experience working across both patient and HCP marketing initiatives.
• Ability to lead complex programs across multiple workstreams and timelines.

Culture & Benefits

• Remote/work-from-home environment.
• Inclusive culture as an equal opportunity employer.