Healthcare Social Media & Administrative Coordinator (Healthcare)

TL;DR

Healthcare Social Media & Administrative Coordinator (Marketing/Admin): Managing digital presence and organic growth for a senior care agency with an accent on content strategy and community engagement. Focus on balancing creative social media ownership with urgent operational coordination and caregiver scheduling.

Location: Remote (Must be available Friday–Tuesday, 12:00 AM – 8:30 AM EST)

Company

hirify.global is an outsourcing provider supporting a senior care agency client.

What you will do

• Lead end-to-end content creation, scheduling, and publishing across all social media channels.
• Develop and maintain a consistent brand voice and visual identity specifically tailored for the senior care industry.
• Implement organic growth strategies to increase audience engagement and community awareness.
• Monitor and professionally respond to community interactions to build trust with families and caregivers.
• Recommend and implement modern content scheduling tools and workflows to improve efficiency.
• Coordinate caregiver call-offs and manage urgent scheduling changes to ensure continuity of care.

Requirements

• Proven experience managing social media accounts independently for a business or agency.
• Strong copywriting skills and basic visual or video editing capabilities.
• Ability to develop and execute digital strategies without constant oversight.
• HIPAA awareness and willingness to complete official compliance training.
• Ability to work a non-traditional schedule (Friday–Tuesday, 12:00 AM – 8:30 AM EST).

Nice to have

• Experience in the senior care or healthcare sector.
• Strong problem-solving mindset regarding logistics and staffing.

Culture & Benefits

• Permanent work-from-home arrangement.
• Immediate hiring process.
• Health insurance coverage for eligible locations.