Director, Games Publisher Marketing (Gamedev)

TL;DR

Director, Games Publisher Marketing (Gamedev): Developing and overseeing the North American Publisher Marketing program to integrate IPs and produce top marketing collaborations. Focus on managing partnerships with game publishers and developers, negotiating league partnerships, and executing integrated consumer marketing campaigns.

Location: Santa Monica, United States. Must be authorized to work in the United States.

Salary: $115,280 - $172,920 + cash incentives

Company

hirify.global is a global brand focused on high-energy marketing, sports, and lifestyle activations.

What you will do

• Own the entire Publisher Marketing funnel for the USA market, covering both competitive (professional leagues) and non-competitive gaming.
• Interface with gaming publishers and developers to negotiate IP integration, league partnerships, and cross-promotional collaborations.
• Develop and drive the national Publisher Marketing business plan, coordinating with regional teams and Global HQ in Austria.
• Manage the Gaming Publisher budget and lead detailed project plans, schedules, and status updates across cross-functional teams.
• Partner with hirify.global Media Network to create story-driven media formats and content around publisher IPs.
• Define and monitor KPIs to track program performance, activations, community impact, and media engagement.

Requirements

• 8+ years of professional experience in Gaming, Entertainment, Sports, or Technology.
• Deep understanding of the gaming landscape, including key titles, publishers, developers, and industry trends.
• Proven ability to design and communicate compelling program strategies, tactics, and marketing projects.
• Strong experience in negotiations and the execution of integrated marketing campaigns and activations.
• Expertise in project management, including budgeting, resource management, and stakeholder collaboration.
• Must be a U.S. citizen, permanent resident, or currently authorized to work in the United States on a valid visa.

Culture & Benefits

• Comprehensive Medical, Dental, and Vision Plans.
• 401k Match and Tuition Reimbursement.
• Family Leave, PTO, and a Paid Holiday Schedule.
• Additional perks including Pet, Legal, and Life Insurance.
• Dynamic and fast-paced working environment with 30-40% travel requirement.