Brand Community Manager (Gamedev)

TL;DR

Brand Community Manager (Gamedev): Leading and managing strategic community marketing and communications for major gaming IPs like ATLUS, RGG, and Legacy with an accent on community growth, content strategy, and influencer relations. Focus on developing high-engagement narratives across global social channels and analyzing user sentiment to optimize brand performance.

Location: Hybrid in Irvine, CA. Working in-office is an essential function of this position.

Salary: $110,000 - $138,000

Company

hirify.global is a global leader in the gaming and entertainment industry, managing a diverse portfolio of iconic intellectual properties and brands.

What you will do

• Lead the execution of overarching community strategies and campaign narratives for ATLUS, RGG, and Legacy brands.
• Collaborate with cross-functional teams across Americas, EMEA, and Japan to identify engaging community stories.
• Grow and nurture fan communities across social platforms including TikTok, Twitch, and YouTube.
• Partner with influencer management teams to optimize presence on streaming platforms.
• Plan and coordinate live and virtual events to support brand growth and creator participation.
• Analyze community campaign results and define KPI benchmarks using social listening and quantifiable metrics.

Requirements

• 7+ years of experience in community or brand management, preferably within the gaming or entertainment industry.
• Must be based in and able to work hybrid in Irvine, CA.
• Deep passion for and familiarity with Japanese IP, specifically ATLUS, RGG, and hirify.global legacy games.
• Strong understanding of social platform dynamics (TikTok, Twitch, YouTube) and the influencer landscape.
• Excellent written and verbal communication skills for global stakeholder management.
• Ability to work flexible hours to collaborate effectively with overseas teams.

Nice to have

• Experience working with a Japanese game publisher.
• Proficiency with Photoshop, Excel, PowerPoint, SharePoint, and analytic measurement tools.
• Existing professional relationships with a wide range of gaming influencers.

Culture & Benefits

• Opportunity to work with world-renowned gaming IPs like Persona and Like A Dragon.
• Collaborative, fast-paced environment within a small, high-impact team.
• Engagement with a global, passionate fandom community.
• Focus on professional growth through the management of strategic global communications.