Community & Content Marketing Manager (Tabletop Games)

TL;DR

Community & Content Marketing Manager (Marketing): Leading hirify.global's social media presence and community growth with an accent on creator partnerships and social commerce. Focus on scaling an always-on influencer program, driving TikTok Shop revenue, and producing platform-ready content to turn players into brand advocates.

Location: Hybrid in Lino Lakes, MN

Salary: $75,000–$95,000

Company

hirify.global is a global leader in tabletop games, featuring iconic titles like CATAN and Ticket to Ride.

What you will do

• Build and scale an always-on creator and influencer program across TikTok, Instagram, and YouTube.
• Drive the content and creator side of TikTok Shop, including affiliate recruitment and live shopping programming.
• Own the social and content strategy across all owned channels, including calendars, format mix, and publishing cadence.
• Manage end-to-end content production by leveraging UGC platforms and creator networks.
• Coordinate with global marketing to localize shared brand and social campaigns for the US audience.
• Define and report on core KPIs such as engagement, community growth, and creator-driven GMV.

Requirements

• 4–6 years of experience in influencer marketing, social media, creator economy, or community management.
• Must be based in or able to work in a hybrid setup in Lino Lakes, MN.
• Proven experience running end-to-end creator/influencer programs, including negotiation and performance measurement.
• Hands-on fluency with TikTok Shop or closely adjacent social commerce platforms.
• Proficiency with social analytics tools (e.g., Sprout, Brandwatch) and editing tools like CapCut.
• Comfort and confidence appearing on camera to produce platform-ready content.

Nice to have

• Experience in toys, games, entertainment, or hobby categories.
• Genuine enthusiasm for tabletop games.
• Familiarity with community platforms like Discord, Reddit, and private Facebook groups.
• Experience working with performance marketing partners for paid amplification.

Culture & Benefits

• Flexible and hybrid work schedules.
• Comprehensive healthcare including Medical, Dental, Vision, and Life Insurance.
• Competitive 401K match and Paid Parental Leave.
• Generous time off: 22 days of PTO annually and 12 paid holidays.
• Extensive game discounts and $250 annually in Game Bucks.
• Mental health programs and virtual healthcare options.