Insights and Content Strategy Manager

TL;DR

Insights and Content Strategy Manager (Social Media/Gaming): Set the strategy for all social media and influencer content efforts based on performance insights, learnings, and iterative testing with an accent on attention mapping, real-time analytics, and global content calendar ownership across TikTok, Instagram, YouTube, X/Twitter, Facebook, and Twitch. Focus on translating data signals into actionable directions, running experiments on formats and hooks, leading post-mortems, and building systems for scalable content production.

Location: Hybrid position with preferred onsite collaboration 3-4 times a week in Chicago area (Chicago area candidates preferred)

Company

GN Group is a 150+ year-old company delivering intelligent hearing, audio, video, and gaming solutions through brands like hirify.global and Jabra, employing 7,000 people worldwide.

What you will do

• Own and evolve the global social content calendar aligned with campaigns, product launches, esports, and creator initiatives.
• Build and maintain an attention map to prioritize content pillars based on performance.
• Monitor daily metrics and translate insights into immediate actions like scaling winners or testing variants.
• Run experiments, lead post-mortems, and create debriefs with prioritized changes.
• Develop campaign briefs, posting plans, and partner strategically with directors across EMEA, APAC, and Americas.
• Build systems, templates, and playbooks to accelerate team execution while ensuring compliance.

Requirements

• 4–7+ years in social media strategy, content planning, or digital marketing with analytics ownership, ideally in gaming or consumer tech.
• Proficiency in social analytics tools like Sprinklr, Sprout Social, Hootsuite.
• Ability to turn data into content roadmaps, calendars, and test plans driving engagement.
• Excellent communication to simplify insights for stakeholders and executives.
• Strong project management, detail-oriented, with bias for speed and experimentation.
• Deep knowledge of gaming culture, memes, and platforms; comfort guiding teams with data-backed direction.

Nice to have

• Experience with content calendar tooling and asset management systems.
• Background in gaming/tech brands, live events, sponsorships, or creator programs.
• Strong storytelling with data to influence leaders.

Culture & Benefits

• Small, high-impact team environment thriving on ownership, speed, and relentless experimentation.
• Full-time (40 hours/week, Monday-Friday) with focus on attention-first marketing.
• Global collaboration across EMEA, APAC, and Americas.
• Encouraged to share portfolios or content samples.