Senior Manager, Brand Marketing (SaaS)

TL;DR

Senior Manager, Brand Marketing (SaaS): Defining and scaling top-of-funnel channels and integrated brand campaigns to drive predictable revenue growth with an accent on full-funnel integration and data-driven measurement. Focus on architecting multi-quarter channel strategies, optimizing TOFU performance, and leveraging AI for strategic productivity.

Location: Hybrid in New York, NY (Must be commutable to NYC headquarters, 3-4 days per week with required attendance on Tuesdays and Thursdays)

Salary: $170,000 - $205,000 + target equity

Company

An AI-powered system helping over 100,000 service businesses increase revenue and automate operational tasks.

What you will do

• Architect and scale new Top-of-Funnel (TOFU) channels, transitioning them from pilot tests to predictable revenue drivers.
• Orchestrate fully integrated campaigns that guide customers from initial ad impressions through landing pages and email nurtures to final sales.
• Collaborate with Creative and Brand teams to develop storytelling and product value demonstrations aligned with business priorities.
• Establish measurement frameworks to track brand success, incrementality, and business impact.
• Own the P&L for assigned channels and partner with Analytics to validate efficiency through data-driven storytelling.
• Integrate AI tools into the daily workflow to accelerate research, iterate on creative, and streamline operations.

Requirements

• 6+ years of integrated brand marketing experience at high-growth companies.
• Proven track record of scaling TOFU channels and connecting brand awareness to measurable revenue impact.
• Deep expertise in 2-3 TOFU channels (e.g., podcast advertising, OOH, CTV, influencer partnerships, experiential).
• Experience building measurement frameworks for offline or broad-reach channels (e.g., lift studies, incrementality testing).
• Must be commutable to the New York City headquarters.
• Demonstrated AI fluency in a marketing context with a strategic point of view on tool implementation.

Nice to have

• Experience bringing AI products to market and differentiating them.
• Background in vertical SaaS.
• Experience at companies that scaled from $20M to $500M ARR.
• Hands-on experience with brand creative production including video and photography.

Culture & Benefits

• Flexible PTO and generous, fully-paid parental leave policy.
• Competitive health and dental insurance with premiums partially or fully covered.
• Yearly stipend for professional development and approved educational expenses.
• 401k benefit eligibility starting from the first day of employment.
• Fertility and adoption benefits via Carrot.
• Pre-tax commuter benefits and home office support.