Performance Media Manager (Paid Social and Programmatic)

TL;DR

Performance Media Manager (Paid Social and Programmatic): Building, optimising, and scaling paid social campaigns across Meta and TikTok with support for Display and Programmatic channels via DV360. Focus on managing audiences, bidding, budgets, creative testing, and delivering performance goals like CPA, CPL, and ROAS through insight-led execution and reporting.

Location: Hybrid in London (40% office based)

Company

Global data and technology company powering opportunities for people and businesses in financial services, healthcare, automotive, and more, with 22,500 people across 32 countries.

What you will do

• Manage Paid Social as core acquisition channel across Meta and TikTok (web and app), handling audiences, bidding, budgets, QA, tracking, and governance.
• Monitor daily performance against goals (CPA, CPL, ROAS), identify optimisation opportunities in targeting, creatives, and bidding, and manage pacing for incremental growth.
• Lead structured creative and audience testing with Creative, Acquisition, and Brand teams to improve conversion outcomes.
• Produce weekly and monthly reporting, translating data into insights for optimisation, planning, and wider media decisions.
• Collaborate across Performance, Brand, Creative, Analytics, Ad Ops, Product, and Web teams to align campaigns with business goals.

Requirements

• Hands-on experience using Meta Ads Manager and TikTok Ads Manager.
• Experience building, launching, and optimising Paid Social campaigns independently across Meta and TikTok.
• Expertise with performance metrics (CPA, CPL, ROAS, conversion rate) and optimisation levers.
• Experience with Display and Programmatic platforms (DV360 or other DSPs).
• Experience managing budgets and achieving acquisition or revenue targets.
• Exposure to web attribution, CM360, MMPs (e.g., Appsflyer), and analytics tools like GA4; experience running structured testing programmes.

Culture & Benefits

• Hybrid working with 40% office based in London.
• Competitive compensation package with uncapped commission, pension, Bupa healthcare, sharesave scheme.
• 25 days annual leave + 8 bank holidays + 3 volunteering days; option to purchase additional leave.
• Focus on DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition.
• Award-winning culture: World's Best Workplaces™ 2024, Great Place To Work™ in 24 countries.