Senior Product Marketing Manager, Outbound (SaaS)
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Описание вакансии
TL;DR
Senior Product Marketing Manager, Outbound (SaaS): Translating product strategy and roadmap initiatives into cohesive go-to-market narratives and launch plans with an accent on sales enablement and buyer resonance. Focus on leading complex product launches, optimizing adoption metrics, and utilizing AI tools to enhance messaging quality.
Location: Remote (US Only). Candidates must be eligible to work in the United States without sponsorship.
Company
provides cloud-based software and services to nonprofits and associations to help them engage communities, simplify operations, and grow revenue.
What you will do
- Translate product strategy into GTM narratives, launch plans, and enablement assets to drive business outcomes.
- Own positioning, messaging, and value propositions, ensuring release marketing is impactful and on-time.
- Develop buyer and sales enablement materials, including decks, demos, and ROI calculators.
- Partner with product, sales, and client success teams to improve adoption and win rates.
- Track and report on launch and adoption metrics to optimize performance.
- Facilitate Customer Advisory Boards in collaboration with Product and client success.
Requirements
- 5-7 years of experience in product marketing, marketing, or sales enablement.
- Must be based in the US and eligible to work in the United States without sponsorship.
- Proven track record of leading complex product launches.
- Demonstrated use of AI tools (e.g., Claude, Microsoft Co-Pilot) to accelerate development and sharpen messaging.
- Strong cross-functional leadership, storytelling, and executive-level communication skills.
- Experience with tools such as Salesforce, Asana, Klue, Clozd, Gong, and Pendo.
Culture & Benefits
- Medical, Dental & Vision benefits and 401(k) savings plan with company match.
- Flexible planned Paid Time Off and generous sick leave.
- Remote work flexibility and a purpose-driven culture.
- Employer-paid parental leave and short-term disability.
- Inclusive environment with a commitment to community involvement.
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